Hi there! Welcome back to On Brand - your weekly dose of actionable strategies and insights to grow & monetize your personal brand.

Two years ago, I was just discovering this cool thing called ChatGPT that I used to help me tidy up curriculum for my courses and I had to wait 2 hours to ask more questions because I'd run out of tasks.

This morning, I walked my dog, grabbed a coffee, dictated my thoughts into voice memo, fed it to Claude (which knows my newsletter structure and voice, we trained her well!), had it ask me clarifying questions, and boom - entire newsletter draft that only needed a few tweaks.

If that doesn't capture how fast things are moving, I don't know what does.

Here's what I'm seeing (and it's wild)

Most people are falling into two camps right now. And honestly? Both are setting themselves up to get left behind.

Camp 1: The Over-Outsourcers 

They're using AI to do all their thinking and creating for them. The result? Mediocre content that looks exactly like everyone else's. They've basically handed over their agency to ChatGPT, which is SO wrong.

Camp 2: The AI Avoiders

They're not using it at all. Not keeping up with what's happening. Not exploring what's available to them.

AI has lowered the barrier to entry for business in a massive way. I think we're about to see an entrepreneurship boom like we've never seen before. Whether it's people who always wanted to pursue business but didn't have the tools, networks, or access - or people who are going to need to start their own businesses out of necessity because of what's happening in the job market.

I don't want this to sound clickbaity or fear-mongering, but I really think we're just at the very start of this entire revolution. We've seen how quickly things have progressed in the last two years. I think we're going to see exceptional changes happen exceptionally quickly.

In this issue:

• 💻 ICYM: Interesting things from the internet

• 🌎 3 ways I use AI to work smarter

• 🍒 Free resources for your brand

Interesting things from last week

The best things we’ve read, watched and listened to.

• Your Instagram posts are now searchable on Google & our fave Pretty Little Marketer broke down what it means exactly and how to make the most out of it.

• The one trait the most successful people have in common.

• Substack’s new round of funding backed by some notable names shows us where the future of content creation might be headed.

• ChatGPT just announced ChatGPT agent and my mind is blown.

CONTENT STRATEGY MADE SIMPLE

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Two years ago I was working with Adobe on the release of their Generative AI, and no matter how hard I tried, I couldn't get it to generate a hand with five fingers.

Now look what AI can do - it's honestly uncanny.

So much money is being invested, and it seems like everyone's agenda is to progress as quickly as possible. You just have to stay on top of things.

Oh and before I forget, I put together my entire content creation worfklow from idea to piece of content using AI (+ some of my fave prompts) - in true no-gatekeeping fashion, you can access the doc here, enjoy!

What staying on top actually looks like

Six months ago, I made staying very up-to-date my priority. I'm really making it a point to try new tools and make sure AI is included in our workflow at Girls Club. I spend time reading newsletters, listening to podcasts, talking to other founders about how they're utilizing AI.

The business we're building? A lot of it wouldn't be possible with just me and a developer. We're moving at such speed because we have all these resources available to us.

There's no playbook for AI yet because everything is progressing so quickly. You just need to make it a priority that you don't get left behind.

How AI has changed my workflow:

• I'm so much more effective with my business

• If I wanted to run a company and create this much content at scale without AI, we'd need a much bigger team

• It allows me to lead a very lean team without compromising on quality

• I have a thinking partner and sounding board at all times

But here's where I went wrong. About a year ago, I was over-relying on it for content creation. My content wasn't doing well because it was just so basic. I completely changed my content creation process, and now it's hitting (we’ve grown our little IG community by 20k people in the last 6 weeks!) because people can relate to it.

People want to know YOUR expertise and opinions. If you're just posting very high-level things that AI generated, people can't relate to it (and they can clock it so quickly).

My current AI workflow (the stuff that actually works)

I don't know what businesses will be successful in a year or two. I don't know who will still have jobs. I don't know how it's going to affect content creation. I don't know if anyone knows.

But I think the best thing you can do is get really good at using it - the same way you would with the internet. You don't want to be the person who refused the internet for 10 years and now wishes they'd started a company during the internet boom.

Here are my three favorite ways to use AI atm:

1. My Sunday ritual

Every Sunday, I sit down and review my week, then plan for the next one. Here's what I go through: → Last week's performance - what worked, what didn't, key lessons → Top 3 priorities & micro-goals for next week (needle movers) → Planning my weekly schedule and allocating time for focus areas → Reviewing business metrics

And the questions I like to answer: → What worked for my energy this week? → What content felt most me? → What was my proudest move, even if it didn't perform? → What scared me but I did it anyway? → What's my "one thing" for next week?

Then I copy everything into Claude (that's trained with my business frameworks and goals) and ask it to analyze my thoughts and help me come up with an action plan.

My favorite prompts:

• Extract the top actionable items from this and rank them by impact vs effort

• What recurring themes or mental blocks do you notice that might be holding me back?

• What opportunities am I mentioning but not fully exploring?

• Based on everything here, what does my business need most right now?

2. Voice memo walks

I go for an hour-long hike every morning, turn on voice memo, and just talk through everything on my mind business-wise. Then I copy the transcript into Claude and ask it to help me make sense of it all.

This has been a game-changer. I've written entire newsletters this way (like this one!). Newsletters used to take me forever - now it takes 30 minutes to put everything in the right format and ship it.

3. Deep research for content

We've been doing a lot more commentary content at Girls Club because that's what I actually love talking about (like this one or this one) - the kind of things I love to discuss with my founder friends over a glass of wine on Thursday night or our Sunday morning hike. Future of creators, branding, what it means to be a woman in business.

I use AI to help me research topics thoroughly, find different perspectives, and enhance my content with data. It helps me provide way more value and also learn more myself.

My current AI stack

Wispr Flow - I do love typing, but it's so much easier to talk. Wispr Flow lets you dictate into any app (Gmail, Canva, Notion, you name it) and then retypes it for you, tidying it up. It works on desktop too, and it's incredible.

Granola - Amazing for summarizing meetings and taking notes. The best I've used. I used to spend ages writing follow-up emails with clients. Now with Granola, I can do follow-up emails in 2 minutes. And I don't have to worry about forgetting to record a call or something.

You get access to the entire transcript, detailed notes and also follow-up actions for all parties. Very very good if you spend a lot of your time in meetings.

Claude - I switched from ChatGPT to Claude after doing a collaboration with them. I hadn't used it before, but I absolutely love it. I've completely moved over. (sorry, Chat!)

There are definitely so many cool products to try. And obviously, we're launching Self Made soon, so stay tuned for that.

Bottom line

AI isn't going anywhere. I'm quite overwhelmed by how fast everything is moving (and so is any business owner I’ve spoken to in the last month), but I think the best thing you can do to set yourself up for success is to get really good at using it as your enhancement tool - not your replacement.

If you have distribution, if you're seen as the go-to person for your thing, and if you have a good product that solves people's problems, you should be okay.

Use AI to amplify your genius, not replace your thinking.

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That’s it for this week.

As always, thanks for being here! And let me know! What AI tools are you using? I'm always on the lookout for really good things.

PS: I have my full content creation workflow linked here if you want to see exactly how I use AI to create content that actually resonates.

The Girls Club Team 

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