Hi there! Welcome back to On Brand - your weekly dose of actionable strategies and insights to grow & monetize your personal brand.

I hope you had an amazing summer! Now that we're heading into back-to-school season, it feels like the perfect time for a fresh start. Q4 is historically when people make the most progress (and if you're a business, the most money). It's time to lock in.

If one of your goals was to grow your personal brand but you're feeling stuck because you're not clear on what to post or no matter what you do, it just doesn't land anymore…you might be due for a rebrand.

Last week we covered general goal setting (catch up here if you missed it) and today we're talking about refreshing your brand so you can take on the rest of the year with clarity and confidence.

PS: We’re hosting a Stand-Out Brand Workshop tomorrow where we’ll map out your brand & content strategy. Last time we maxed out the room in a couple of minutes so make sure to save your seat here.

In this issue:

• 💻 ICYM: Interesting things from the internet

• 🍒 Free brand-building workshop

• 📷 Rebrand Plan

Interesting things from last week

The best things we’ve read, watched and listened to.

• Is this the best trend on the internet at the moment?

• Oh, so this is how you actually find your purpose…

FREE WORKSHOP ALERT

Turn your expertise into scroll-stopping content

We’re hosting a live workshop on how to turn your expertise into a personal brand that attracts opportunities.

What we'll cover:

• Framework for creating content that gets people excited

• How to define your personal brand (beyond just niching down)

• Using AI to streamline content creation without sounding generic

Who it's for: Entrepreneurs and creators who want to be known for their expertise, build a community around their message, and attract opportunities, whether that's brand partnerships or growing their business.

So how do you know it's time for a rebrand?! (and what to do about it)

1. Your brand feels unclear or disconnected.

You've grown and evolved, but your brand hasn't caught up. Maybe your message feels vague. Maybe you're second-guessing what to say. Or maybe your content just isn't converting like it used to. Or you're struggling to show up online to start with because you don't even know what to say.

This is usually the point where people rush into changing visuals, hiring coaches with super secret success strategy, or going on a 6-month social media hiatus.

The smartest move? Pause and do an audit.

What's no longer aligned with who you are now? What are you tired of repeating? What do you want to be known for next? Is your brand making that obvious?

2. If consistency feels hard.

This is rarely a motivation issue. It's a systems issue. You don't need more ideas, inspiration or a change in direction every month - you need structure.

Start by choosing formats that feel natural to you. That might be short-form video, stories, carousels, or even long-form posts. Then, build 1–2 recurring series that your audience can follow. This gives your content rhythm and gives you space to show up without reinventing the wheel every week.

Consistency isn't about posting more. It's about creating in a way that's repeatable and recognizable.

3. Your content doesn't look on brand.

Your visuals are SO important. There's a reason why Girls Club growth skyrocketed after we rebranded (almost 100K followers in under a year?! We worked with Celsey from Studio Jones.). If your content feels out of sync with your offers or your expertise, or just how you want to be perceived in general, this is for you.

You don't need a full overhaul, just a little more intention.

Update your bio, refresh your color palette, simplify your content design, learn how to edit your videos better. Make sure everything from your bio to your templates feels like part of the same world.

We’ve put together a full Rebrand Guide if you can kickstart your brand growth. Get yours here.

The Girls Club Guide to a Successful Rebrand

Because rebrand happens one piece of content at the time, here's your step-by-step system:

Step 1: Clear vision

Because we need to know what we're working towards

• What do you want to be known for 12 months from now?

• What opportunities should your brand attract? (Clients, press, brand collabs, funding?)

• Complete this sentence: If someone scrolled my content for 10 seconds, they'd see ______.

Step 2: Audit

To see what can stay vs. what needs to go

Review your last 10 posts:

• What's on-brand? What doesn't feel like you anymore?

• What topics are you done talking about?

• What's missing in your content?

• Would you follow yourself? Would you want to work with you?

Step 3: Goals

Tangible things you're working towards

• 1 visibility goal (e.g. podcast features, 5k new followers)

• 1 $$$ goal (e.g. sell 20 digital products or land a brand collaboration)

• 1 internal goal (e.g. post consistently 3x a week)

A rebrand without clear goals & action is just procrastination in disguise. Planning & strategizing feels good (and it's important) but you also need to put the reps in to make it happen.

Step 4: Strategy

To bring your rebrand to life

• Refine your brand pillars. Choose 3-4 topics you will talk about in your content.

• Get obsessed with your target audience. What they're into, what they're struggling with and what they wish existed.

• Pick 1 - 2 signature content formats you want to be known for and make them part of your strategy.

• Engineer recognition. Consistent style, voice, and angle so your audience can spot you instantly.

Step 5: Systems 

Because rebrand happens one piece of content at the time

• Block weekly time to shoot, write, and schedule

• Set a weekly content rhythm

• Use a content planner & schedule your content

• Create folders with your new visuals for easy access

• Review your analytics and refine your strategy

That’s it for this week.

As always, thanks for being here! I can’t wait to see you tomorrow for our Brand-building workshop.

The Girls Club Team 

Say hi on Instagram or Linkedin.