Hi there! Welcome back to On Brand - your weekly dose of cultural commentary, brand strategy, and what's actually happening in social media and the creator economy.

Two weeks ago, I shared my story & lessons from leaving my tech job and going full-time as an entrepreneur (you can read it here), and I'm so glad it resonated with you. Thank you for all your lovely messages.

Today, we're diving deeper and going a little more practical on how to actually build your brand (and decide what you want to be known for), create your products, and get people excited about them.

I’m so excited to announce that this newsletter was created in partnership with Teachable. Teachable is my go-to platform for all things selling & hosting digital products like courses and group programs.

The Teachable team prepared a completely free guide for our readers to help you take your skills & expertise and turn it into a thriving business. Click here to download it.

Welcome to getting paid for who you are 101. The class is in session.

Learn how to turn your existing content into new income streams, sell before you build, and create a product ecosystem that brings in revenue to your business without needing to be on 24/7.

Download Teachable's free Digital Products Cheat Sheet - your guide for turning what you already know into learning products that sell.

The best things we’ve read, watched and listened to + news from the internet.

Looking for a new gig?! We got you! Here are some coolest jobs in social media, creator economy & female-led brands.

The creator economy is exploding.

It's currently worth $250B, and it's projected to double by 2030. And it’s not your typical influencers. A big part of the creator economy is experts who are sharing their knowledge and skills on the internet and becoming the go-to in their spaces.

While the majority of creators don’t earn an equivalent of a full-time salary, the ones that are building actual, scalable, sustainable, $100K+ businesses online are all doing the same thing.

They stopped waiting for brand deals and started building their own thing. Products. Services. Communities. Their business is scalable and predictable.

They took the attention they got online and the brand they built with their content and turned it into a profitable business.

The most successful creators? Their name became a synonym for a solution to a certain problem. Need investing advice? You go to your favorite finance creator. Need to level up your filming skills? You go to your favorite creator who teaches about videography.

It's about being the obvious choice for your particular topic & turning your knowledge into products.

Here are the three things that every successful creator business needs.

Let's break down each one with actual prompts and frameworks you can use today.

Your personal brand is about understanding the intersection between who you are, what you're great at, and what people actually need help with.

Questions to find your unique positioning:

Your positioning lives where three things overlap:

Here's where people get stuck. They think they need to create something groundbreaking or wait until they're an "expert" to charge for their knowledge.

Honestly? Your best first product is probably something you've already created for yourself. The system that you can’t be without. The framework you wish you'd had three years ago.

I created my first digital product in 2022 because someone asked me about the planner they saw in my video. That's it. I wasn't planning a product launch or building a business. Fast forward to now, and we've sold almost 2,000 of them and helped hundreds of people grow their audiences through our paid community and courses.

Your first product doesn't need to be revolutionary. It needs to solve a problem you've already solved for yourself. What template do you use weekly? What tool did you create that saves you hours? What process finally worked after everything else failed? That's your product.

Think through these:

Here's how to think about pricing and formats:

Start small and scale. Templates or guides ($27-97) are the easiest entry point. Mini-courses ($97-297) let you teach your process step-by-step. Group programs ($297-997) add community and accountability. And 1:1 work ($500-5K+) is where you apply your expertise directly to someone's specific situation.

You don't have to pick just one. Most successful creators stack multiple revenue streams.

This is where Teachable comes in.

Speaking of packaging your knowledge…if you're ready to turn your expertise into an actual course, membership, or digital product that can scale, then I think you’ll love Teachable ( I sure do!).

Here's what makes it perfect for creator businesses:

Course creation made simple: Build beautiful, professional courses with ease + use their AI to optimize your course or a sales page.

All-in-one platform: Course hosting, payment processing, student management, email marketing - everything lives in one place. No more software (and subscription fees) overwhelm.

Community features: Build a space where your students can connect, which increases engagement and makes your course way stickier.

Built for creators who want to scale: Whether you're launching your first $97 mini-course or building a full coaching program, Teachable grows with you.

The best part? You can try Teachable for free for 30 days to make sure it's the right fit for your creator business. Check it out here.

Selling doesn't have to feel gross or pushy. The best sales process? Show your work, prove your expertise through your content, and make your paid offer feel like the natural next step.

Here's how to think about it:

Your content mix should look roughly like this:

70% educational content that teaches your methodology, shares frameworks, and breaks down concepts. This is what builds trust and positions you as the authority.

20% proof content like client wins, your own results, transformation stories. This shows what's possible when people implement what you teach.

10% behind-the-scenes showing you actually using what you teach, updating your products, and showing people what’s inside your offer.

Your creator business doesn't need to be complicated. It needs to be clear enough that people immediately understand what you do, valuable enough that your free content makes them want more, and authentic enough that you can show up consistently without burning out.

Ready to get paid for who you are? Click here to sell your first product with Teachable.

As always, thanks for being here!

The Girls Club Team

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