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Alexandra Manderstam
[ON BRAND] CEOs and founders the new celebs

Dec 15, 2025

•

14 min read

[ON BRAND] CEOs and founders the new celebs

founder-led brands are having a moment

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] All your fave celebs are on Substack

Dec 8, 2025

•

10 min read

[ON BRAND] All your fave celebs are on Substack

+ should you be, too?

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] From COVID pivot to 1M users with a tiny marketing budget

Dec 4, 2025

•

10 min read

[ON BRAND] From COVID pivot to 1M users with a tiny marketing budget

How Marie built a multi-million dollar business without investors

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How to plan for your best year yet

Dec 1, 2025

•

15 min read

[ON BRAND] How to plan for your best year yet

my framework for setting (and actually achieving your business goals)

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] Communities are the next big thing

Nov 24, 2025

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8 min read

[ON BRAND] Communities are the next big thing

the business of belonging

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] Your guide to starting a creator business

Nov 17, 2025

•

11 min read

[ON BRAND] Your guide to starting a creator business

Getting paid for who you are?! Yes please!

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How to do your own thing

Nov 3, 2025

•

13 min read

[ON BRAND] How to do your own thing

+ my best tips for getting paid for who you are

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] The secret to building a cult-like following

Oct 20, 2025

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8 min read

[ON BRAND] The secret to building a cult-like following

all your fave brands use it and you should to

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] The story behind Girls Club

Oct 13, 2025

•

12 min read

[ON BRAND] The story behind Girls Club

and how to choose the right things to pursue

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] All the smartest gals are on the internet now

Oct 6, 2025

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12 min read

[ON BRAND] All the smartest gals are on the internet now

and tbh you should be too

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How to build an authentic brand

Sep 29, 2025

•

7 min read

[ON BRAND] How to build an authentic brand

Wtf does authenticity even mean these days?

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] Stop posting boring content

Sep 22, 2025

•

8 min read

[ON BRAND] Stop posting boring content

How to find your content-market fit

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] The comparison trap that's keeping you stuck

Sep 15, 2025

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9 min read

[ON BRAND] The comparison trap that's keeping you stuck

Why 5 minutes on social media makes you question everything you've ever done (and what to do about it)

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] FYI you can just do things

Sep 8, 2025

•

9 min read

[ON BRAND] FYI you can just do things

What if you stopped waiting for permission and just went for it?

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] Time for a rebrand?

Sep 1, 2025

•

7 min read

[ON BRAND] Time for a rebrand?

+ brand-building workshop invite

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] She sold out her products over and over again

Aug 28, 2025

•

10 min read

[ON BRAND] She sold out her products over and over again

how Alice spotted a gap in the market and built already a cult-favorite running brand

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How to make the most of the last 4 months of 2025

Aug 25, 2025

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9 min read

[ON BRAND] How to make the most of the last 4 months of 2025

+ not to be dramatic, but it's time to lock in

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How Taylor Swift cracked the code

Aug 18, 2025

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9 min read

[ON BRAND] How Taylor Swift cracked the code

+ steal her playbook

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] She's building a new way to shop

Aug 14, 2025

•

7 min read

[ON BRAND] She's building a new way to shop

how Phoebe built Phia to save you money while searching for your next go-to outfit

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] Your guide to creating non-boring content

Aug 11, 2025

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11 min read

[ON BRAND] Your guide to creating non-boring content

...cheatsheets, ideas & how to 10x your creativity

Alexandra Manderstam
Alexandra Manderstam
Your 90-day plan for building a personal brand

Aug 4, 2025

•

5 min read

Your 90-day plan for building a personal brand

+ YOU'RE INVITED TO A FREE BRAND BUILDING WORKSHOP TOMORROW 💌

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] Welcome to treatonomics class

Jul 28, 2025

•

11 min read

[ON BRAND] Welcome to treatonomics class

...recession indicators, labubus and little treat culture

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How to succeed when everything's moving this fast

Jul 21, 2025

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12 min read

[ON BRAND] How to succeed when everything's moving this fast

...tips on standing out and thriving in AI-forward world

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] She cracked the code on turning recipe views into actual revenue

Jul 17, 2025

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8 min read

[ON BRAND] She cracked the code on turning recipe views into actual revenue

how Alexa built Sizzle into the missing link between recipes and grocery runs

Alexandra Manderstam
Alexandra Manderstam
[ON BRAND] How to build a brand world people want to live in

Jul 14, 2025

•

9 min read

[ON BRAND] How to build a brand world people want to live in

...step-by-step guide for creating an obsession-worthy brand.

Alexandra Manderstam
Alexandra Manderstam
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